![]() They are ideal for businesses with long names and established brands in the industry for a long enough time. Some people also refer to this design as a monogram logo. It’s the counterpart of the wordmark design we talked about in the previous section. Lettermark logos use acronyms or abbreviations of the business name. Wordmark logo for a Streaming TV Lifestyle Network by Strokes Wordmark logo for an Interior Design Studio by Elliot Hartwell Ĭlothing Wordmark logo for a Streetwear Company by Parry PRK This is a great all-around option for brands looking for a business logo or a YouTube channel logo. ![]() Designers recommend this for small businesses as it features an abbreviated version of their names and makes them easier to search for. In addition, it uses other design elements like spacing, fonts, and other features to create a visually arresting identity. The perk of this style is that it creates a more straightforward design that is easier to remember. However, you may see some logos use decorative elements like frames and accent details to make the design pop. Typically, no giant illustrations are incorporated into this design. It uses a text-based design, allowing you to minimize visual clutter and make people notice your name even more. Gillette and Google are some of the brands that have this concept in use today. If you’re looking for a design that champions your brand name and puts all the focus on it, a wordmark concept is for you. Tourism Iconic Logo by Simon Hon for a Travel Planner Website Iconic Heart Logo by WebThrive for Social Change Campaignįlorist Iconic Logo by artbone 2 for a French Florist in the USA This makes it great for app logos, tech logos, and more. In addition, incorporating text is entirely optional. It also helps bridge language barriers should you choose to expand your brand to an international domain. Plus, it stands as a self-explanatory symbol that instantly informs your audience. The advantage of this is the decorative touch that drawings provide to the design. Some examples of this type of design include KFC, Beats, and Pepsi. It is also an option to use an abstract representation of your brand as long as it captures your essence. More often than not, brands include illustrations of their products or things related to their business as the focal point of the design. It is one of the basic types of logos, also referred to as pictorial marks and other similar terms. Icon logos are straightforward design concepts that complement the brand name typography with a symbol. Here’s a quick overview of logos that you can expect to learn about below. Most importantly, its purpose is to inform people about its expertise and create an inviting appearance, encouraging people to learn more about what a company offers. It is another tool that a brand can use to achieve brand consistency and become more recognizable in their industry. This lets you become as informed as possible before committing to a brand mark for your business.īefore we get started, let’s brush up on what a logo is and its importance.Ī logo is a graphic mark that symbolizes a business. It’s essential to make sure that you know the basic types of logos to help you explore every option you can take. That’s why today, we are talking about the different kinds of logos to help you find the best one for your business. Whatever they choose, it all boils down to picking the right one that best matches their brand and goals. While some challenge design norms and use simple symbols for a memorable identity like Nike. Some have a classic look like the Coca-Cola company logo that puts a particular emphasis on typography. In today’s market, companies all have unique ways to present themselves to the public.
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